Plain answers.
Blog
Websites, search and automation, explained for people running a business.
Written by the two founders: what a website should cost, how to be found on Google and in AI answers, and which jobs to hand to automation.
- 1 November 2026
Why doesn't my business show on Google Maps? Check this before blaming your website
Not showing on Google Maps is usually a Google Business Profile problem, not a website one. Five checks you can do today, in order, and who fixes each. 
24 October 2026
Do you actually own your website? Questions to ask before you sign
Who owns your domain, code and content decides how easily you can leave. The questions to ask a web designer before you sign anything.
24 October 2026
Five jobs you can hand to automation this month
Missed-call text-back, enquiry follow-ups, review requests, booking reminders and enquiry routing. What each does, what to write and what to watch.
24 October 2026
How an AI voice receptionist handles your missed and out-of-hours calls
What happens when an AI receptionist picks up a call you couldn't, what it knows, when it hands over to you, and how to sense-check the cost.
24 October 2026
How ChatGPT and Google's AI answers decide which businesses to recommend
Nobody outside these companies knows exactly how AI answers pick businesses. Here's what is known, and how to be easy to understand and quote.
24 October 2026
What a missed call really costs a small business, and what to do about it
Put a figure on missed calls with a sum you can redo yourself, then see the practical fixes, from a quick text-back to an AI receptionist.
24 October 2026
What makes a website feel premium, and the small things that quietly cheapen it
A premium website comes from restraint, real photos, specific words and speed. The small details that quietly make a site feel cheap, and how to fix them.
24 October 2026
What to have ready before you hire a web designer
Your goals, words, photos, logo, favourite sites, colours and fonts, who decides, budget and timeline. What to gather before you hire a web designer.
24 October 2026
Why your website is slow, and why Google cares
Core Web Vitals in plain English, the usual reasons small-business websites are slow, and how to test yours for free with PageSpeed Insights.
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