FAQ.

A website from Black Line Agency costs £500 for a single page (plus £120 a year to keep it online), £1,399 for Essential, £3,000 for Signature and £4,450 for Commerce, which covers online shops on Shopify and sites with paid bookings. These are clear, fixed prices for defined services, agreed in writing before we start. No VAT is charged. Larger projects are scoped and quoted individually, and monthly plans for hosting, care and marketing start at £200 a month.

It depends on what you need. A single page is quick: usually live in 1 to 2 working days. For anything bigger, we agree the timeline in your scope before we start, based on the pages, features and content involved. As a guide, Essential typically takes 5 working days, Signature 10 and Commerce about 2 weeks, counted from your start date once we have your content.

Your text, photos and logo, plus sites you like and your colours and fonts.

We can create one: Logo £400, Brand Starter £750, Full Brand Kit £1,500.

Custom, never templates. Signature and Commerce sites are designed from scratch for your brand. Essential and single-page sites are built on our own design system, set in your brand, which is how they cost less. None of them are WordPress, Wix or Squarespace themes: websites are custom-built in our own code, and online shops are built on Shopify with a custom design.

No. Shopify hosts the store, so it doesn’t need our Care plan. If you want ongoing SEO and email campaigns, stores start on Growth, and Scale adds automated abandoned-basket, win-back and launch messages.

Yes, for online shops. We design a custom Shopify store for your brand, built for speed, and you manage your products and orders yourself. Shopify looks after hosting and security, so you won’t need our Care plan; our Growth plan grows your sales with SEO, product content and email campaigns. You pay Shopify’s own monthly plan directly.

Book a free 15-minute call, send us a message with the form, or email us. We reply within 1 working day, talk it through, then send the scope and a fixed price in writing. Nothing starts until you’re happy with it and the 40% deposit has cleared.

A few lines on your business and what you want the website to do, roughly which pages or features you need, whether your logo, photos and text are ready, your current website if you have one, a few sites you like, your timeframe and a rough budget. The contact form asks for all of it.

Yes. We redesign it as a new custom site, built in our own code or on Shopify for a shop, keep the content that works, and redirect your old links so you hold on to your rankings. It’s priced like any build, from the options on our pricing page, or scoped and quoted if it’s larger. If your current site is custom-built or on Shopify and only needs a refresh, we’ll quote for that instead.

Yes, if your site is custom-built or on Shopify. Not every problem needs a rebuild: we take on single jobs such as a new section, a booking or checkout improvement, or a broken integration. Small fixes are charged at our hourly rate; anything bigger is scoped and quoted at a fixed price before we start. We don’t work on template builds (Wix, Squarespace or WordPress themes): if that’s what you have, we’ll tell you honestly whether a rebuild is worth it.

Yes. We rebuild it in our own code, or on Shopify for an online shop, move your content across and redirect your old links so you keep your rankings. A move is scoped and quoted at a fixed price before we start, based on how many pages or products there are, what has to come across and anything it connects to.

No. It covers planning and secures your slot.

No VAT is charged. We’re not VAT registered.

Yes, on Signature and Commerce: you change your own words and images in a simple editor (or in Shopify for online shops), with training at handover. On Essential we make changes for you through a monthly plan or at our hourly rate, or you can add editing for £650 before the build or £850 after. Single-page sites don’t include editing.

Yes. Ownership of the agreed original work transfers to you after final payment. Third-party fonts, software and stock keep their own licences, and anything you owned before the project stays yours and is never held back.

Yes. We’re based in Grimsby and work with businesses across the UK, as well as Cleethorpes, Humberston, Immingham, Scunthorpe, Louth and Hull. Everything can be done online, and we’re always happy to meet local businesses in person.

Yes: 10% of the project fee for every business you refer that books with us. That’s £300 on a Signature website, and there’s no limit. Just tell us who’s coming before they get in touch.

The editor covers your words and photos. A plan covers everything behind them: hosting, security updates, tested backups, renewing your domain and security certificate before they lapse, and fixing anything that breaks. It also covers the invisible details that keep you ranking, like image sizes, headings and page addresses, which are easy to get wrong when editing yourself. On Growth, we keep you climbing with fresh content and SEO, GEO and AEO every month.

We do, on every monthly plan: hosting, your security certificate, backups, updates and monitoring are included. If your site goes down, it is fixed within 1 working day. Prefer to look after it yourself? Choose a handover before the build starts, and you get the code files and a written setup guide.

The repetitive jobs that take your time or let leads go cold: follow-ups, quoting, bookings and handovers; confirmations, reminders and review requests by WhatsApp, text and email; an instant text or call-back the moment someone enquires; and a CRM that keeps every customer, booking and sale in one place, with your numbers at a glance. We look at how your business runs first, and only build what saves you more than it costs.

Every system is scoped to your business: we look at how it runs on a short call, then price it in writing before we start. Systems run on a 12-month agreement.

Yes. Every build includes SEO set up and Google Business Profile set up. After launch, the Local plan (£295 a month) posts to your Google Business Profile every week, asks customers for reviews automatically and keeps your local listings tidy; Growth (£450 a month) adds active SEO, GEO and AEO, with new blog posts every month.

On Growth (£450 a month), two email campaigns a month, written, designed and sent to your list. Scale (£950 a month) adds automated welcome, birthday, win-back and after-visit emails and texts, abandoned-basket and launch messages on Shopify, and four extra emails or texts a month, with 2,000 texts included.

Yes. Campaigns and automated messages are designed to match your website, so a customer sees one brand whether they are on your site, in their inbox or reading a text.

Not usually. UK law (PECR) allows marketing emails and texts to people who have agreed to hear from you, or to existing customers who bought from you and were given a clear chance to opt out, about similar products or services. Every message must also let them unsubscribe. Handling this properly is part of the service.

£59 a month on a 12-month agreement, with the £199 setup waived on that commitment. It is a chat assistant on your website that answers questions and captures enquiries, day and night.

An AI receptionist answers your missed and out-of-hours calls in a natural voice, using your own services, prices, opening hours and common questions. It takes the enquiry and passes it straight to you, and if you use a booking system or calendar, it books the customer in. Ours is £349 a month on a 12-month agreement, with the setup waived on that commitment.

£349 a month on a 12-month agreement, or £299 a month on the Scale plan, with the £495 setup waived on that commitment. On its own it includes 600 minutes of calls a month, then £0.25 a minute; on Scale, calls are covered up to 1,500 minutes a month on a fair-use basis. Always-on answering and additional sites are quoted separately.

Yes. It answers your missed and out-of-hours calls in a natural, friendly voice, tailored to your business: your services, prices, opening hours, location and the questions your customers usually ask. It takes enquiries and passes them straight to you, and if you have a booking system or calendar, it books customers in automatically.

GEO is structuring your site so AI tools like ChatGPT and Google’s AI Overviews understand you and recommend you. It is a different job to classic SEO: clean structure, machine-readable data, and content written to be quoted. Signature builds for it, and Commerce includes it. Keeping it working as the engines change is part of the Growth and Scale plans, with active SEO, GEO and AEO every month.

Yes. We set up and manage Meta ads (Facebook and Instagram) as a separate service, quoted for your business, and we can make the creative for them too. You pay the ad spend directly to Meta, so you always see where it goes. It isn’t part of the monthly plans.

Yes, made in house in software from the photos, footage and products you provide: ad creative videos at £250 each. We don't do photo shoots or filming. Most pieces are delivered one to two working days from approved direction, with full copyright on final payment. Running the ads is separate: we manage Meta ads as its own quoted service, and you pay the ad spend directly.