AI automation.
Grimsby and the UK
AI automation is software that answers, follows up and books for you while you get on with the work, connected to the tools you already use. Every business leaks somewhere: missed calls, enquiries left overnight, quotes typed by hand. We find yours first, then build the system that fixes it, so you can grow without adding admin.
It starts with a free call to find your biggest leak.
Book a free audit (opens in a new tab)Why speed matters
Enquiries go cold in minutes, not days. Interest peaks the moment someone gets in touch, and falls away fast.
100×
Calling a new lead back at 30 minutes instead of 5 cut the odds of reaching them a hundredfold.
Lead Response Management Study, InsideSales.com and MIT, 2007
21×
Over the same 25 minutes, the odds of the lead agreeing to a next step, such as a call or an appointment, fell 21 times.
Lead Response Management Study, InsideSales.com and MIT, 2007
7×
Firms that tried to reply within an hour were nearly seven times as likely to get that next step as firms that tried even an hour later.
Harvard Business Review, 2011
How 2,241 US companies answered a test enquiry
- Within an hour37%
- 1 to 24 hours16%
- Over 24 hours24%
- Never replied23%
42hours
Average wait, among those that replied within 30 days
That gap, between the first five minutes and the next working day, is what these systems close. Published US research, quoted as published. Not results from our clients.
The leak
What missed enquiries cost you. Put in your own numbers.
Your figures, your estimate. Start from a normal week; the defaults are only a starting point.
Walking out of the door each year
£23,400
10 a week × 30% × £150 × 52 weeks. The free audit works out how much of it a system could catch, and whether that is worth more than it costs.
Seven systems
Seven systems, one less job each. Start with the one that fixes your biggest leak.
Your phone line
AI Voice Receptionist
Calls ring out after hours and when the team is busy, and most callers never ring back.
Picks up when nobody else does and has a real conversation about your business: it answers questions, books the caller in, confirms by text and email, and texts you a summary.
Every caller gets an answer, and reminders let people cancel in time, so the slot can be rebooked instead of lost to a no-show.
Forms, ads & missed calls
Speed-to-lead
Leads go cold while they wait hours for a reply, and the fastest competitor wins the job.
Replies to every new enquiry within a minute by text or email, asks the qualifying questions and books them straight into your diary.
You talk to warm, qualified leads instead of chasing cold ones.
Your website
AI Website Assistant
Visitors with a quick question leave rather than fill in a form.
A chat assistant trained on your business answers them on the spot and sends every enquiry to your inbox or CRM.
More of your existing traffic turns into enquiries.
Behind the scenes
CRM & Pipeline
Leads and customers live across inboxes, spreadsheets and sticky notes, so follow-ups slip.
Every lead, booking and customer in one place: the CRM you already use, set up properly and optimised, or one built around how you work. Follow-ups send themselves, and your numbers sit on one dashboard.
Nothing falls through the cracks. Pair it with speed-to-lead or the voice receptionist, and every enquiry and call lands in it on its own.
After every job
Review Engine
Happy customers rarely leave a review unless someone asks at the right moment.
Asks every customer for a Google review at the right time, and drafts replies to the reviews you get.
A steady flow of fresh reviews that helps you get found.
Your customer list
Win-back Campaigns
Past customers forget you exist, and the list you already paid to build sits unused.
Spots customers who have gone quiet and brings them back with timed text and email offers.
Repeat business from people who already know and trust you.
Your office
Quote & Admin Automation
Hours every week go on quotes, chasing invoices and copying details between systems.
Turns enquiries into draft quotes, chases unpaid invoices and moves data between your tools automatically.
Your team gets those hours back for work that earns.
- Book a free audit (opens in a new tab)
Not sure where to start?
The free audit finds your biggest leak first.
One call. We rank where enquiries and hours slip away, and tell you which system pays back first.
See it working
Answers when you can’t. Under a car, or showing a £2 million house, when the phone rings? Stay with the job in front of you. The receptionist answers, books them in and sends you the details.
Live demo, try it
Black Line receptionist
Ready
Ask it anything about Black Line: what we build, prices, or how the receptionist would work for your business.
Uses your microphone. Calls end after 3 minutes. How the call is handled is in our privacy policy.
What the customer gets next
Your MOT and service are booked
Thursday at 8:30am. Drop the car off and we’ll be in touch when it’s ready.
Your garage
Text Message · Today 19:44
The garage: You’re booked: MOT and service, Thursday 8:30am. Reply CANCEL to cancel, or MOVE to change the time.
Customer: Perfect, thank you!
Wednesday 18:00
The garage: Reminder: your car’s booked in tomorrow at 8:30am. Can’t make it? Reply CANCEL and we’ll free the slot.
Example: the website assistant
Assistant
Online
- Visitor: Hi, could someone quote for a new kitchen?
- Assistant: Happy to help. What's your postcode, and the best email to reach you?
- Visitor: DN35, sam@example.com
- Assistant: Thanks, Sam. I've passed your details to the team.
- Enquiry sent to your inbox
Examples, not real customers. The “Ask our AI” assistant on this site is one we built: try it. It answers from what this site says, the way yours would answer from your business.
Two fixed prices. Everything else is priced after a call.
AI Voice Receptionist
- Monthly
- £349/month
- £299/month on the Scale plan. On a 12-month agreement.
- Setup
- £495 one-time
- Waived on a 12-month commitment.
- Calls on Scale
- Up to 1,500 minutes a month
- Covered on a fair-use basis. Missed and out-of-hours calls, one site. Always-on answering and additional sites are quoted separately.
- Calls standalone
- 600 minutes included, then £0.25/min
AI Text Chatbot
- Monthly
- £59/month
- On a 12-month agreement. An add-on to any build or plan.
- Setup
- £199 one-time
- Waived on a 12-month commitment.
Everything else
Speed-to-lead, CRM & Pipeline, Review Engine, Win-back Campaigns and Quote & Admin Automation are built around how your business runs, so we price them after a short call, in writing before we start. Systems run on a 12-month agreement.
Who it’s for
Your problem, and the system that fixes it. Choose your business.
The problem
Bookings and enquiries come in while the kitchen is busy, and nobody can get to the phone.
How we fix it
The AI voice receptionist answers, takes the booking and texts you the details.
The problem
Viewing requests and valuations go to whichever agent replies first.
How we fix it
Speed-to-lead replies to every enquiry within a minute and books the viewing straight into your diary.
The problem
Finance and test-drive enquiries go cold overnight.
How we fix it
Speed-to-lead follows up every one in minutes, and the CRM keeps the chase going.
The problem
The phone rings while you’re under a car, and the caller books in somewhere else.
How we fix it
The voice receptionist answers, books the MOT or service, and sends the confirmation and a reminder.
The problem
Quotes wait until the evening, because you’re on site all day.
How we fix it
Quote automation turns the enquiry into a draft quote, ready for you to check and send.
The problem
Appointment requests and questions arrive after hours.
How we fix it
The website assistant answers questions on the spot, and the voice receptionist takes the calls.
The problem
Customers buy once and forget you, and happy ones rarely leave a review.
How we fix it
Win-back campaigns bring them back, and the review engine asks at the right moment.
The problem
Visitor calls, tee times and membership enquiries ring out at busy times.
How we fix it
The voice receptionist answers with your tee times, prices and membership details.
How it runs
From audit to autopilot. Four steps, and you only need to be in the first one for long.
- 01
Audit
A free call to map where time and enquiries leak out of your business, and which system to start with.
- 02
Build
We build and train the systems around your business, connected to the tools you already use.
- 03
Launch
We test everything with you before it goes live, then switch it on.
- 04
Optimise
Each month we check what it caught, fix what it missed and improve it, on the monthly plan.
FAQ.
Before you book: what people ask us about AI, from their customers’ data to what it costs.
All questionsIs my customers' data safe?
We only connect the systems a job needs, and set each one up to store no more than it has to. Before anything goes live we walk you through exactly what is stored, where, and who can see it.
Does the voice receptionist sound robotic?
It uses a natural-sounding voice and is trained on your business, so it can answer real questions. The best test is to hear it yourself, and we will happily set up a demo trained on your business during the audit.
What if it gets something wrong?
Each system is set up to hand over to a person when it is unsure, rather than guess. You get a summary of every conversation, and the monthly review is where we fix anything it handled badly.
Do I need new software?
Usually not. We connect to the tools you already use where we can, and only build something new, like a CRM, when it saves you more than it costs.
What does it cost?
Every system is scoped to your business: we look at how it runs on a short call, then price it in writing before we start. Systems run on a 12-month agreement. The two AI add-ons have their own prices further down this page.
What does the AI chatbot cost to run?
£59 a month on a 12-month agreement, with the £199 setup waived on that commitment. It is a chat assistant on your website that answers questions and captures enquiries, day and night.
What is an AI receptionist?
An AI receptionist answers your missed and out-of-hours calls in a natural voice, using your own services, prices, opening hours and common questions. It takes the enquiry and passes it straight to you, and if you use a booking system or calendar, it books the customer in. Ours is £349 a month on a 12-month agreement, with the setup waived on that commitment.
How much does an AI receptionist cost?
£349 a month on a 12-month agreement, or £299 a month on the Scale plan, with the £495 setup waived on that commitment. On its own it includes 600 minutes of calls a month, then £0.25 a minute; on Scale, calls are covered up to 1,500 minutes a month on a fair-use basis. Always-on answering and additional sites are quoted separately.
Can the voice receptionist really answer my phone?
Yes. It answers your missed and out-of-hours calls in a natural, friendly voice, tailored to your business: your services, prices, opening hours, location and the questions your customers usually ask. It takes enquiries and passes them straight to you, and if you have a booking system or calendar, it books customers in automatically.
Read next
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Have a project in mind?
Let’s talk.
Tell us what’s not working and we’ll tell you straight whether we can fix it.
What happens next
Quick response.
We reply within 1 working day and book a call at a time that suits you.
Clear next steps.
After the call, the scope and a fixed price in writing, before anything starts.
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