Services.
What we do
We design and build your website, then grow it with search, content and email. Beyond websites, we build the systems that run your business behind the scenes.
Websites are built in Next.js and React, written in TypeScript and hosted on Vercel’s global network; Shopify stores on Shopify. Every one is tested on Google Lighthouse and to WCAG 2.2 AA before launch.
- (001)
Custom sites, designed in-house and custom-built in Next.js. Essential goes live in 5 working days.
More about Web design and developmentIncludes
- Designed in-house
- Custom-built in Next.js
- Mobile-first
- SEO set up
- Editing on Signature
- (002)
Custom Shopify stores from a Shopify Partner, built for speed. You manage your products and orders yourself.
More about Shopify and e-commerceIncludes
- Custom Shopify design
- Up to 50 products loaded
- Payments and order emails
- Booking sites
- (003)
Found on Google, and structured so ChatGPT and Google’s AI answers can understand you and recommend you.
More about SEO and GEOIncludes
- Google Business Profile
- Local SEO
- GEO
- AEO
- Review requests
- (004)
AI receptionists and chat, CRMs, follow-ups, reminders and review requests that run on their own.
More about AI and workflow automationIncludes
- AI receptionist
- AI chat
- CRM
- Follow-ups
- Reminders
- (005)
Campaigns, and automated welcome, birthday and win-back messages, designed to match your site. Automated messages on Scale.
More about Email and SMS marketingIncludes
- Campaigns
- Welcome messages
- Birthday messages
- Win-back messages
- (006)
Logos and full brand kits, copywriting, and static and video ads made in software from your own photos and products.
More about Branding and ad creativeIncludes
- Logo
- Brand Starter
- Full Brand Kit
- Copywriting
- Ad creatives
- Ad videos
- (007)
Everything that keeps your site online, fast and safe after launch, on one monthly plan. For sites built in our own code.
More about Hosting and careIncludes
- Hosting
- Uptime monitoring
- Security updates
- Tested backups
- Monthly changes
How we work
Black Line™
How we take your website from first call to launch
The same four steps on every project. You see every page planned, and approve the design before it costs anything to change.
- 01
The problem first, then every page planned
- 02
A design you sign off before we build
- 03
Built in our own code, fast from day one
- 04
Launched only after every check passes
FAQ.
The questions we get asked most, about websites, search and the automation behind them.
All questionsHow much does a website cost in Grimsby?
£500 for a single page, £1,399 for Essential, £3,000 for Signature, £4,450 for Commerce, agreed in writing. No VAT is charged. Larger projects are scoped and quoted individually.
How long does a website take to build?
It depends on what you need. A single page is usually live in 1 to 2 working days; bigger sites get a timeline agreed in the scope (as a guide, Essential about 5 working days, Signature 10, Commerce about 2 weeks).
Do you build custom websites or use templates?
Custom, never templates. Websites are custom-built in our own code; online shops are built on Shopify with a custom design.
What is GEO, and do I need it?
Structuring your site so AI tools like ChatGPT and Google’s AI Overviews understand you and recommend you. Signature and Commerce are built for it.
What is an AI receptionist?
It answers your missed and out-of-hours calls in a natural voice, takes the enquiry and can book customers in. £349 a month on a 12-month agreement.
Can you redesign my existing website?
Yes: a new custom site that keeps the content that works, with your old links redirected so you keep your rankings. Priced like any build.
Black Line™
Have a project in mind?
Let’s talk.
Tell us what’s not working and we’ll tell you straight whether we can fix it.
What happens next
Quick response.
We reply within 1 working day and book a call at a time that suits you.
Clear next steps.
After the call, the scope and a fixed price in writing, before anything starts.
© 2026 Black Line Agency™