Skip to content
BLACK LINE™AGENCYhome

Service

Designed in-house, built by hand, priced before you ask. The same two people plan the journey, design the screens and write the code, so nothing is lost between a designer's file and a developer's build.

01

Web Design & Build

Bespoke sites designed in-house and built to survive contact with the real world.

We do not start from a template. Every project begins with the commercial question — who is landing here, what do they need to believe, and what should happen next — and the design answers it. The build is hand-written Next.js, not a page builder, which is why our sites load in under a second and still look like nobody else's.

What it covers

  • Art direction & visual identity
  • Responsive design, mobile-first
  • Next.js & React development
  • Headless CMS so you can edit copy yourself
  • Motion & interaction design
  • Built to 100 Lighthouse Accessibility

02

UI & UX Design

Interface and experience design — the part that decides whether a visitor acts or leaves.

Most sites do not lose people because they are ugly. They lose them because the path is unclear, the form asks too much, or the page never says what happens next. We design the journey before the pixels: what a visitor sees first, what they need to believe, where the friction sits, and which screen carries the decision. Then we prototype it and test it on real devices rather than arguing about it in a document.

What it covers

  • User journeys & information architecture
  • Wireframing & interactive prototypes
  • Interface design systems and components
  • Conversion-focused layout & hierarchy
  • Usability review on real devices
  • Accessibility built in, not bolted on

Investment

Priced openly.

Fixed-price builds, agreed in writing before anything starts. Monthly plans and AI systems are on the pricing page.

Every build includes

  • 90+ Lighthouse guarantee — mobile and desktop
  • Founder-led — you work directly with Bradley and Shaun
  • Built for phones first — where most people will see it

£ GBP — no VAT charged

Essential

Sole traders & new starts

from£1,399

Live in 5 working days from kickoff, once we have your content

Built on our own design system — layouts we have already proven, set in your colours, type and photography. What it will not be is drawn from a blank page.

  • Up to 5 pages, your brand throughout
  • Contact form that reaches you properly
  • Set up to be found on Google for your name and your town
  • Two rounds of revisions

Signature

Established local business

from£2,500

Live in 10 working days from kickoff, once we have your content

Drawn from a blank page for your brand alone — your own layout, your own typography, motion designed around your content.

  • Designed from scratch — nobody else has this site
  • Motion as you scroll — the detail that makes a site feel expensive
  • Edit any page yourself, no developer needed
  • Copywriting support, so it sounds like you
  • GEO — structured for Google and AI engines to read and cite
  • Three rounds of revisions

Commerce

Shops, venues & bookings

from£4,450

Live in 2 weeks from kickoff, once we have your content

Everything in Signature, and then the till. Sell online or take real bookings with a deposit, with the stock, orders and payments wired up behind it.

Everything in Signature, plus

  • Sell online, or take bookings with payments — the £1,950 system included
  • Product or property pages built to convert
  • Stock, orders and payments wired up
  • Structured so your prices and stock can appear in Google's results
  • Four rounds of revisions

Flagship

Multi-site & connected systems

from£6,000

Live in 2–3 weeks from kickoff, once we have your content

A website that stops being a separate thing you maintain. Everything in Commerce, plus the plumbing — several locations or brands, and a direct line into the software you already run.

Everything in Commerce, plus

  • Connected to the software you already run
  • Several venues on one system — each with its own page, hours, menu and calendar, sharing one admin
  • Your existing data moved across for you
  • Motion across every page and state
  • Full GEO build — structured to be cited, with citation tracking
  • Built on open standards — no proprietary platform, no licence lock-in
  • Five rounds of revisions

50% on commissioning, 50% on launch. Where a tier includes AI Text Chatbot setup, the chatbot’s monthly fee still applies — it is listed with the monthly plans on the pricing page.

Questions

Questions we get asked.

What people usually ask about Web Design & Build before they get in touch.

What does a website actually cost?

Pricing

Essential starts at £1,250, Signature at £2,500 and Flagship at £6,000. Every build is a fixed price agreed in writing before anything starts — there is no hourly billing and no invoice at the end that you did not see coming.

How long does a website take?

Timeline

Essential goes live in 5 working days from kickoff, Signature in 10, Commerce in two weeks and Flagship in two to three weeks — in every case once we have your content, which is the part that actually decides the date. That pace is the method: built with AI-assisted tooling and reviewed line by line, which is how we ship these scores in ten days rather than ten weeks. You get a fixed date in writing before you commit.

Do I own the site?

Ownership

Entirely. Code, design files, domain and every account are yours, transferred on final payment — unless you are on a monthly maintenance plan, in which case we keep hosting and running it for you, which is what the plan is. It is still yours either way, and it all comes across whenever you ask or the plan ends. We do not hold clients hostage with proprietary platforms.

Can I edit it myself, or will you do it?

Edits

Either. Signature and Flagship are built on a headless CMS, so the copy and images are yours to change whenever you want. You never have to, though — every monthly plan includes an hour of edits, so you send us the change and we make it, with that time already covered by the fee rather than billed on top. Essential does not ship with a CMS; on that tier we handle the edits for you.

What is the 90+ Lighthouse guarantee?

Guarantee

Every build ships above 90 Lighthouse Performance, and at 100 Accessibility, 100 Best Practices and 100 S/GEO — mobile and desktop. If it does not, we keep working until it does and you pay nothing extra. Lighthouse SEO 100 means the technical foundation is done properly: crawlable, indexable, structured. Rankings come from content and authority, which is what the monthly plans build. The scores cover the site as delivered — third-party scripts added later are outside the guarantee.

What do you need from me?

Process

Brand assets if you have them, access to your existing accounts, and roughly two hours across the project for a kickoff call and two review sessions. We handle the rest.

Next step

Want to talk it through?

Tell us what you are building. We reply within one working day and book a call at a time that suits you — and we will say honestly if we are not the right studio for it.

Back to the homepage