B Boutique.
Introduction
B Boutique is an independent women’s clothing and homeware boutique on Sea View Street, Cleethorpes, run by its owner, Hayley Brown. We designed and built its website: a shop online that feels like the one on the street.
- Client
- B Boutique
- Industry
- Independent retail
- Location
- Cleethorpes, Lincolnshire
- Year
- 2026
- Status
- Live
- Scope of work
- /Design/Build/E-commerce/Local SEO & GEO
The brief
A website that feels like walking into the shop: considered rather than crowded, quick to shop on a phone, and clear about where to find it and when it’s open.
B Boutique’s pieces are chosen one at a time, with new stock arriving regularly. The site had to carry that: every piece on its own page and ready to buy online, with the shop’s address and opening hours a tap away.
Live project (opens in a new tab)
Approach
- (01)
One typeface, and the shop’s own logo
Every heading, price and label is set in Hanken Grotesk, with the boutique’s serif logo as the only other voice. Black, white and the photography do the rest, so the clothes stay the focus.
- (02)
A shop built around the stock
A page for each category, from Knitwear to Dresses, each listing its own pieces. A page for every piece, with its price, colour, size guide and checkout. Homeware on its own page, and search across everything.
- (03)
Found by Google and AI search
Structured data on every page tells search engines that this is a clothing store, where it is and when it’s open. Every piece carries its own product data, and the questions on the homepage are marked up so search and AI answers can quote them.
How it was checked
- (01)
Tested with axe on nine pages at phone, tablet and desktop widths: no accessibility violations against WCAG 2.2 AA
- (02)
Custom-built in our own code, with no page builder or template
Final thoughts
B Boutique now has a shop that’s open online around the clock, with every piece ready to buy, and the shop on Sea View Street a tap away for anyone who’d rather visit.
See it live at bboutiqueclee.com. New pieces arrive regularly, so the rail will have moved on since these screenshots.
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